I know a classic Howler Brothers shirt when I see it – a pair of funky crawfish, a couple of cacti, or a flapping seagull embroidered above each front pocket, plus a track of pearl snap buttons.
But that’s just the tip of the Howler iceberg, it turns out.
This week the Austin-based company, founded by Chase Heard and Andy Stepanian, celebrated the 10th anniversary of their company by releasing a book packed with photos, designs and patterns.
It’s kind of cool – a 300-page homage to everything from vintage western wear to fly fishing to surfboards and vinyl records, with a good helping of monkeys and at least one shot of the Broken Spoke honkytonk thrown in for good measure. It’s a nod – and, yes, a pitch for – the company’s product line, too, with images of ball caps, pearl snap button shirts, board shorts and Ts.
The company calls the book as a visual statement of what “Howlery” means, and you too can have a copy, for $75.
The 12-by-12 hardcover features a foreword by Austin fly fishing guru JT Van Zandt, plus an introduction by Howler Brothers founders Heard and Stepanian, who explain how they started the company out of a garage in Hyde Park.
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They had zero experience in the apparel business back then but have built a company with a devoted following. (A quick on eBay turned up half a dozen pre-owned Howler Brothers embroidered “gaucho” shirts selling for close to $300 each.)
Can’t get enough Howler? This is your book.
Heed the Call, as the founders would say, and buy one at www.howlerbros.com.